IJAM - Volume 7 – N°1 Automne 2004 (Papier) - IJAM - Publications | Chaire de gestion des arts Carmelle et Rémi-Marcoux

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IJAM
IJAM - Volume 7 – N°1 Automne 2004 (P...

	Manager's Voice
B. Lord	Is It Time to Call in an Architect? Perhaps Not Yet
	Ideas and Opinions
I. Fillis	The Entrepreneurial Artist as Marketer: Drawing from the Smaller-Firm Literature
	Marketing Management
J. Wiggins	Motivation, Ability and Opportunity to Participate: A Reconceptualization of the RAND Model of Audience Development
C. Scott	The Olympics in Australia: Museums Meet Mega and Hallmark Events
	Arts Funding
H. Miesen	Fiction Readers' Appreciation of Text Attributes in Literary and Popular Novels: Some Empirical Findings
	Sponsorship
B. McNicholas	Arts, Culture and Business: A Relationship Transformation, a Nascent Field
	Company Profile
J. Cardinal, L. Lapierre	Glenn D. Lowry and MoMA

IJAM - Volume 7 – N°1 Automne 2004 (Papier)

80,00 $CA

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