Publications

Through publication of the International Journal of Arts Management, the Carmelle and Rémi Marcoux Chair in Arts Management contributes to HEC Montréal’s global reach while consolidating its position as a world leader in research on cultural organizations.

The Chair publishes teaching materials that are used in several universities both in Quebec and elsewhere. A prime example is the book Marketing Culture and the Arts, which has been translated into 11 languages.

The Chair also publishes research and conference proceedings on topics of interest to managers in the arts and cultural sector.

A number of these publications are available in PDF format free of charge.

 

IJAM

The latest releases :

IJAM - Volume 20 – N°1 Fall 2017 (PDF)
IJAM - Volume 19 – N°3 Spring 2017 (PDF)
IJAM - Volume 19 – N°2 Winter 2017 (PDF)

Educational resources

La culture, un capital à faire fructifier (Papier)
La culture, un capital à faire fructifier (PDF)
Strategic Management of Arts Organizations

The aim of this book is to encourage Arts and cultural organizations (ACOs) managers to reflect on the exercise of strategic thinking. Just as artists must master the technical skills of their art in order to move the audience, ACO managers must master the methods of strategic thinking in order to feel comfortable and confident in their decision making.

Le marketing des arts et de la culture, 4e édition
Cet ouvrage est surtout destiné aux gestionnaires d’entreprise culturelle, grande ou petite, qu’elle constitue une industrie culturelle ou une entreprise de création, qu’elle soit à but lucratif ou sans but lucratif, qu’elle vise un marché local ou qu’elle soit présente sur les marchés internationaux.