Educational resources

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  1. La première édition du Marketing des Arts et de la Culture a reçu en 1994 la Médaille de l'Académie des Sciences de Paris.

    Strategic Management of Arts Organizations

    CA$59.95

    The aim of this book is to encourage Arts and cultural organizations (ACOs) managers to reflect on the exercise of strategic thinking. Just as artists must master the technical skills of their art in order to move the audience, ACO managers must master the methods of strategic thinking in order to feel comfortable and confident in their decision making.

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