Through publication of the International Journal of Arts Management, the Carmelle and Rémi Marcoux Chair in Arts Management contributes to HEC Montréal’s global reach while consolidating its position as a world leader in research on cultural organizations.

The Chair publishes teaching materials that are used in several universities both in Quebec and elsewhere. A prime example is the book Marketing Culture and the Arts, which has been translated into 11 languages.

The Chair also publishes research and conference proceedings on topics of interest to managers in the arts and cultural sector.

A number of these publications are available in PDF format free of charge.



The latest releases :

IJAM - Volume 22 – N°1 Fall 2019 (PDF)
IJAM - Volume 21 – N°3 Spring 2019 (PDF)
IJAM - Volume 21 – N°2 Winter 2019 (PDF)

Educational resources

Marketing Culture and the Arts, 5th Edition
This book is written for managers of cultural enterprises of all types, whether large or small, non-profit or commercial, local or international, part of the cultural industry or a creative venture.
La culture, un capital à faire fructifier (Papier)
La culture, un capital à faire fructifier (PDF)
Strategic Management of Arts Organizations

The aim of this book is to encourage Arts and cultural organizations (ACOs) managers to reflect on the exercise of strategic thinking. Just as artists must master the technical skills of their art in order to move the audience, ACO managers must master the methods of strategic thinking in order to feel comfortable and confident in their decision making.