Management of the Client Relationship in Museums: Development of a Mobile Telephone Application (SMS) (PDF)

Volume 11 n° 1  —  V1117
ISBN : 1480-8986
Publication year : 2008

Management of the Client Relationship in Museums: Development of a Mobile Telephone Application (SMS) (PDF)

François H. Courvoisier, PhD, is a professor at the University of Neuchâtel, Switzerland, specializing in not-for-profit organizations. Having previously served as marketing manager for several goods and services companies, he now teaches marketing and is responsible for research projects at Neuchâtel Business School, specializing in cultural organi-zations.

Fabienne-A. Courvoisier, MA (Economics), is a research associate at Neuchâtel Business School. She teaches market-ing and the use of SPSS statistical software in marketing studies. She conducts marketing projects in the cultural field, specializing in brands and quality labels.

KEYWORDS

Museums, survey, SMS, client relationship