IJAM - Volume 2 – N°3 Spring 2000 (PDF) | Carmelle and Rémi Marcoux Chair in Arts Management

	Ideas and Opinions
P. Bendixen	Skills and Roles: Concepts of Modern Arts Management
S. Botti	What Role for Marketing in the Arts? An Analysis of Arts Consumption and Artistic Value
	Marketing Management
N.G. Caldwell	The Emergence of Museum Brands
C. Scott	Branding: Positionning Museums in the 21st Century
W.W. Wymer Jr., J.L. Brudney	Marketing Management in Arts Organizations: Differentiating Arts and Culture Volunteers from Other Volunteers
	Market Research
M. Cuadrado, A. Mollà	Grouping Performing Arts Consumers According to Attendance Goals
	Company Profile
J. Radbourne	The Australian Ballet - A Spirit of Its Own

IJAM - Volume 2 – N°3 Spring 2000 (PDF)

CA$50.00

IJAM - Volume 2 – N°3 Spring 2000 (PDF)