IJAM - Volume 19 – N°3 Spring 2017 (PDF)

Volume 19 n° 3  —  V193-E
ISBN : 1480-8986
Publication year : 2017

IJAM - Volume 19 – N°3 Spring 2017 (PDF)

 

Marketing Research

M.-J. Miquel-Romero,
J. D. Montoro-Pons

Consumption Habits, Perception and Positioning of Content-Access Devices in Recorded Music

 

Market Research

V. Fernández-Blanco,
J. Prieto-Rodríguez,
J. Suarez-Pandiello

A Quantitative Analysis of Reading Habits in Spain

 

Marketing Management

E. Hernando,
S. Campo

An Artist’s Perceived Value: Development of a Measurement Scale

 

Management and Organizations

F. J. Gómez González,
G. A. Mendizábal,
L. de Domingo Sanz

Share of Local Programming in Spanish Public Theatres

 
Strategic Management

L. Palma,
M. L. Palma,
A. Rodríguez,
J. L. Martín,
I. Cascajo

Live Flamenco in Spain: A Dynamic Analysis of Supply, With Managerial Implications

 

Company Profile

M. Cuadrado-García

Teatro Olympia: A Family-Run Venue Entering a New Century