IJAM - Volume 16 – N°2 Winter 2014 (PDF)

Volume 16 n° 2  —  V162-E
ISBN : 1480-8986
Publication year : 2014

IJAM - Volume 16 – N°2 Winter 2014 (PDF)

 

Marketing Management

P. Balloffet,
F. H. Courvoisier,
J. Lagier

From Museum to Amusement Park: The Opportunities and Risks of Edutainment

 

Market Research

H. Yoon,
H.-D.Shin                             

Determinants of the Number of Artworks in Corporate Art Collections

 

Stratigic Management

B. Slavich,
R. Cappetta,
S. Salvemini

Creativity and the Reproduction of Cultural Products: 

The Experience of Italian Haute Cuisine Chefs

 

Management and Organization

T. Paris, F. Leroy

Managing Transition in an Artistic Company With Entrepreneurial Management:
A Case Study of Groupe Bernard Loiseau

 

 Company Profile 

M. Inversini,
B. Manzoni,
S. Salvemini

Daniel Boulud: The Making of a Successful Creative Individual Business Model