A UNIQUE PROGRAM
The Ph.D. program in Marketing and Management in the Arts, Cultural Industries and Media is designed for graduate students, more specifically for experienced managers in the arts and cultural sector who are interested in gaining access to advanced expertise in their own area of activity. The program’s flexible structure allows students to choose the seminars and research topics that best suit their career objectives. The Ph.D. in Marketing and Management in the Arts, Cultural Industries and Media offers a passport to a brilliant career as a university researcher and professor, as a consultant, or as a senior manager of a major cultural organization or public arts funder in Canada or abroad (e.g., UNESCO, Arts Council, Ministry of Culture, etc.).

SPECIALIZED TRAINING
HEC Montréal is recognized around the world as a leader in education and research in the field of management in the arts, cultural industries and media. The doctoral program in arts management offers students access to a unique pool of expertise composed of twenty Ph.D.-holding professors who also have practical experience in the arts and cultural sector. All of these professors are actively involved in research in cultural management. They are:

Johanne Brunet (Marketing of Creativity and Cultural Industries)
François Carrillat (Sponsorship)
Patrick Cohendet (Knowledge Economy)
François Colbert (Marketing of Culture and the Arts)
Alain d’Astous (Consumer Behaviour and Methodology)
Hélène Giroux (Cultural Event Logistics)
Laurent Lapierre (Leadership in Cultural Organizations)
Renaud Legoux (Promotion and Marketing Strategy)
Jean-Sébastien Marcoux (Anthropology of Consumption)
Jacques Nantel (E-Marketing and Consumer Behaviour)
Jean-François Ouellet (Brands, Innovation and Product Management)
Serge Poisson-de Haro (Strategic Planning)
Wendy Reid (Governance and Management)
Sylvain Sénécal (E-Marketing)
Laurent Simon (Management of Creativity)
Yannik St-James (Consumer Behaviour)
Marie-Claude Trudel (Information Technologies and the Sound Recording Sector)
Johanne Turbide (Management Control)
Normand Turgeon (Business Models and Strategic Marketing Processes)


PROGRAM STRUCTURE
The normal duration of this program is three years of full-time study (90 credits). Offered in French and English, the program includes:

- 7 seminars, including 5 seminars dealing specifically with cultural management
- a comprehensive examination
- a thesis proposal
- a thesis on a management discipline or a cultural sector

The key components of the program are its academic rigour combined with the acquisition of skills that are transferable to the cultural sector. The program prepares future graduates to contribute to the advancement of knowledge in the field of cultural management, to publish in leading journals and to conduct in-depth research, the results of which will serve them in their career as cultural managers. Students will also have the opportunity to develop expertise in the teaching of arts management.

The program will be inaugurated in September 2010 (the deadline for applications is February 1, 2010). This specialization in arts, cultural industries and media management is part of the doctoral program offered by HEC Montréal in collaboration with McGill, Concordia and UQAM. Graduates will receive a Ph.D. in Administration from HEC Montréal.

CARMELLE AND RÉMI MARCOUX CHAIR IN ARTS MANAGEMENT
Students in the program will have the opportunity to participate in the activities of the Carmelle and Rémi Marcoux Chair in Arts Management, held by Professor François Colbert. The Chair publishes the International Journal of Arts Management, which offers specialized articles in the field of cultural management. In addition to his duties as chairholder and editor of IJAM, François Colbert is co-chair of the International Association of Arts and Cultural Management (AIMAC). The Chair also offers a graduate diploma in the management of cultural organizations.

HEC MONTRÉAL
HEC Montréal’s faculty includes 250 career professors. The School holds three prestigious international accreditations: AACSB International, from the Association to Advance Collegiate Schools of Business, EQUIS, from the European Foundation for Management Development, and AMBA, from the Association of MBAs (United Kingdom).

MONTREAL
With its four universities, its bilingualism and its culturally-diverse, world-renowned cultural scene, Montreal is an example of a city whose economy is based on knowledge, creativity and cultural tourism. According to Statistics Canada, the cultural industry, all sectors combined, represents a $45-billion market in Canada. Students pursuing a Ph.D. in Administration, with a specialization in arts management, will have access to some of the most innovative cultural organizations in Montreal on which to base their research.

FIND OUT MORE
For more information, please contact francois.colbert@hec.ca or call 1-514-340-6827. You can also visit our website at www.hec.ca/programmes/phd.