NEW PUBLICATION
| This new handbook offers an advanced tool for more effective marketing planning in culture and the arts. You’ll find the latest perspectives on:
- how information technology can serve the marketing process
- how to plan for fundraising and sponsorship
- how to plan international touring in the performing arts and
- how to market cultural industries internationally
Click here to get an idea of some of the fresh insights this book offers to managers, students and professors in management of culture and the arts.
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THE CHAIR
The Carmelle and Rémi Marcoux Chair in Arts Management has a dual mission:
Training
In keeping with its ongoing focus on innovation, the Chair in Arts Management:
- offers professional development training to arts and cultural managers as well as to artists
- develops and organizes seminars for artist groups and organizations that request them
- offers a specialized program, the Diplôme d’études supérieures spécialisées en gestion d’organismes culturels (DESSGOC - Graduate Diploma in the Management of Cultural Organizations), to professionals and students in the arts and cultural sector.
Research
In a spirit of multidisciplinarity and cooperation with various partners in the academic and artistic communities and government, the Chair in Arts Management conducts research in administration. Thanks to its research activities, the Chair fosters an understanding of the specific challenges of managing arts and cultural organizations and industries, while making a significant contribution to the advancement of knowledge in the field of management and administration. Nearly 20 HEC Montréal professors with fields of expertise related to arts management are associated with the Chair.
CHAIRHOLDER
François Colbert is professor of marketing at HEC Montréal. Actively involved in the arts and cultural sector for over 30 years, he gives training and professional development seminars in arts management and is a frequent guest speaker around the world. He is the director and editor of the International Journal of Arts Management and the author of Marketing Culture and the Arts, which has met with international success.
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