Note
La section IJAM est seulement disponible en anglais.
Vous serez redirigé vers le site anglais si vous acceptez de continuer.
Publications
Through publication of the International Journal of Arts Management, the Carmelle and Rémi Marcoux Chair in Arts Management contributes to HEC Montréal’s global reach while consolidating its position as a world leader in research on cultural organizations.
The Chair publishes teaching materials that are used in several universities both in Quebec and elsewhere. A prime example is the book Marketing Culture and the Arts, which has been translated into 11 languages.
The Chair also publishes research and conference proceedings on topics of interest to managers in the arts and cultural sector.
A number of these publications are available in PDF format free of charge.
IJAM
The latest releases :
IJAM - Volume 15 – N°2 Winter 2013
Special Issue - Digital Revolution in Arts and Cultural Organizations
IJAM - Volume 15 – N°1 Fall 2012
Lille Metropolitan Art Programme: Museum Networking in Northern France - Guergana Guintcheva,Juliette Passebois-Ducros
IJAM - Volume 14 – N°3 Spring 2012
The Bank of the Republic and Cultural Management: A Process of Organizational Learning - Jaime Ruiz-Gutiérrez, in collaboration with Verónica Zúñiga-Salas
Educational resources
Planification du marketing pour la culture et les arts
Planification du marketing pour la culture et les arts traite de la planification du marketing non seulement pour le marché local, mais aussi pour le marché international.
Marketing Planning for Culture and the Arts
Marketing Planning for Culture and the Arts approaches marketing planning not just in terms of the local market, but also in terms of the international market.
Marketing Culture and the Arts, 4th Edition
This book is written for managers of cultural enterprises of all types, whether large or small, non-profit or commercial, local or international, part of the cultural industry or a creative venture.
Le marketing des arts et de la culture, 3e édition
Cet ouvrage est surtout destiné aux gestionnaires d’entreprise culturelle, grande ou petite, qu’elle constitue une industrie culturelle ou une entreprise de création, qu’elle soit à but lucratif ou sans but lucratif, qu’elle vise un marché local ou qu’elle soit présente sur les marchés internationaux.